The Future of Sustainable Planning

WGSN’s article explores how fashion forecasting technology can help reduce overproduction by enhancing the accuracy of supply chain planning. Utilising AI-driven data, brands can better predict trends and align inventory with real-time demand, minimising waste and markdowns. The article highlights the role of shorter supply chains, real-time planning, and the rise of circular business models like resale and rental in fostering sustainable production.

Could fashion forecasting technology help fashion’s overproduction problem?